Privacy Policy

EziLinks ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our URL shortening and link management service.

1. Information We Collect

1.1 Personal Information You Provide

Data Type	Examples	Purpose
Account Information	Username, email address, password	Account creation and authentication
Profile Information	Name, preferences	Personalize your experience
Payment Information	Billing details (processed by Stripe)	Process subscription payments
Communication Data	Contact form messages, support emails	Provide customer support

1.2 Information Automatically Collected

• Usage Data: Pages visited, features used, time spent
• Device Information: Browser type, operating system, device type
• IP Address: For security and analytics
• Cookies: To maintain sessions and improve user experience

1.3 Link Analytics Data

When someone clicks on your shortened links, we collect:

• Click timestamp
• Geographic location (country/city level)
• Referrer information
• Device and browser type
• IP address (anonymized after 90 days)

2. How We Use Your Information

We use collected information for the following purposes:

2.1 Service Delivery

• Create and manage your account
• Provide URL shortening and link management services
• Generate analytics and reports
• Process payments and manage subscriptions

2.2 Communication

• Send service-related notifications
• Respond to your inquiries and support requests
• Send important updates about our service
• Send marketing communications (with your consent, which can be withdrawn)

2.3 Improvement and Security

• Improve our service and develop new features
• Detect and prevent fraud and abuse
• Ensure platform security and integrity
• Comply with legal obligations

3. Legal Basis for Processing (APPs)

Under Australian Privacy Principles, we process your personal information on the following bases:

• Contract Performance: To provide the services you've requested
• Consent: Where you have given us explicit consent
• Legitimate Interests: For business operations, security, and improvements
• Legal Obligations: To comply with Australian laws

4. Information Sharing and Disclosure

4.1 We DO NOT Sell Your Personal Information

We never sell, rent, or trade your personal information to third parties for marketing purposes.

4.2 Third-Party Service Providers

We share information with trusted service providers who help us operate our service:

Provider	Purpose	Data Shared	Location
Stripe	Payment processing	Billing information, transaction details	Global (Australia, USA, EU)
Email Service Provider	Transactional emails	Email address, name	Australia
Hosting Provider (VPS)	Service hosting and storage	All account and usage data	United Kingdom

Important: Your data is stored on servers physically located in the United Kingdom. See Section 11 (International Data Transfers) for more information about overseas data storage and your rights.

4.3 Legal Requirements

We may disclose your information if required by law or if we believe such action is necessary to:

• Comply with legal obligations or court orders
• Protect our rights or property
• Prevent fraud or illegal activities
• Protect the safety of our users or the public

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted is encrypted using SSL/TLS
• Password Protection: Passwords are hashed using bcrypt
• Access Controls: Limited employee access to personal data
• Regular Backups: To prevent data loss
• Monitoring: Continuous security monitoring and updates

6. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Active Accounts: Data retained while account is active
• Deleted Accounts: Most data deleted within 90 days
• Analytics Data: IP addresses anonymized after 90 days
• Financial Records: Retained for 7 years per Australian tax law
• Support Tickets: Retained for 2 years

7. Your Privacy Rights

Under Australian Privacy Law, you have the following rights:

7.1 Access and Correction

• Request access to your personal information
• Request correction of inaccurate information
• Update your profile information through your account settings

7.2 Data Portability

You can request a copy of your data in a structured, machine-readable format.

7.3 Deletion Rights

You can request deletion of your account and associated data at any time. Some data may be retained for legal compliance.

7.4 Marketing Opt-Out

You can unsubscribe from marketing emails using the link in any email or by contacting us.

7.5 How to Exercise Your Rights

To exercise any of these rights, contact us at: support@ezilinks.com

We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

8.1 Types of Cookies We Use

• Essential Cookies: Required for authentication and security
• Functional Cookies: Remember your preferences
• Analytics Cookies: Help us understand how you use our service

8.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling essential cookies may affect service functionality.

9. Third-Party Links

Our service allows you to create shortened links to third-party websites. We are not responsible for the privacy practices of websites you link to or that click through your links. We encourage you to review their privacy policies.

10. Children's Privacy

Our service is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your personal information is stored on servers located in the United Kingdom. While our business operates in Australia and we comply with Australian Privacy Laws, your data is physically hosted in UK data centres.

11.1 Cross-Border Data Transfer Safeguards

We have implemented appropriate safeguards to protect your personal information when it is stored overseas:

• UK GDPR Compliance: The UK has robust data protection laws (UK GDPR) that provide a high level of protection comparable to Australian standards
• Encryption: All data is encrypted in transit and at rest
• Access Controls: Strict controls on who can access your data
• Contractual Protections: Our hosting provider is contractually obligated to protect your data
• Your Rights: You retain all rights under Australian Privacy Law regardless of where data is stored

11.2 Your Options

By using our service, you consent to your personal information being stored in the UK. If you do not consent to overseas data storage, please do not use our service. You can request information about our data storage practices by contacting support@ezilinks.com.

11.3 Australian Privacy Principle 8

Under APP 8, we are required to notify you that your personal information may be disclosed to overseas recipients in the United Kingdom. We take reasonable steps to ensure that overseas recipients comply with Australian Privacy Principles in relation to your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending an email notification for material changes

Continued use of our service after changes constitutes acceptance of the updated policy.

13. Privacy Complaints

If you have a complaint about how we handle your personal information:

1. Contact us at support@ezilinks.com
2. We will investigate and respond within 30 days
3. If unsatisfied, you can contact the Office of the Australian Information Commissioner (OAIC)

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

• Email: support@ezilinks.com
• Website: https://ezilinks.com/contact.html